Svetlana Uduslivaia Head of Research
chicago
English, Russian, Italian
About Svetlana
In her current role as a Head of Research, Svetlana oversees teams across four offices covering the Americas. In collaboration with research managers, Svetlana oversees research planning and strategic direction, client services in the region, in addition to managing content and data, staffing and resources.
Expertise
Based in Euromonitor’s Chicago office, Svetlana manages research teams across North and Latin America, providing client support and strategic insight on the latest industry and consumer trends and projections. In her previous roles with the company, Svetlana managed home and technology research, and served as Global Industry Manager for the tissue and disposable hygiene industries. In this capacity she engaged with clients, spoke at major international events, and provided insights and articles to the leading industry publications.
Related to Tissue and Hygiene
Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification
Quinn Mai
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Top Trends Shaping the Future of Men’s Skin Care in 2024
Julia Yang
Today’s male beauty consumers are informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives driven by a digital pulse in social media education are encouraging more men to invest in and expand their skincare routines. As younger generations lead the push to normalise skincare practices for men, companies will need to continue brand-building online to reach an increasingly digital male consumer.
Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology
Marguerite LeRolland
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.