vilnius
Lithuanian, English
Vaiva is a Research Analyst based in Euromonitor’s Vilnius office.
Vaiva works in forecasting at Euromonitor International, working with our powerful IMF tool, where she studies factors such as financial soundness indicators, gross value added categories, consumer expenditure and disposable income by sex. Previously she worked identifying labour market compensation and benchmarking trends.
Growing political and economic tensions are leading to supply chain diversification efforts, with new regional trade hubs emerging in Asia, Europe and the Americas. However, it remains unclear if new manufacturing hubs can fully replace China in global supply chains due to China's dominance in the hi-tech goods sector and underdeveloped supporting industries in other countries.
For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
As we hit the mid-point of 2024, there are two key themes to watch in the global economy, namely disinflation and divergence.