vilnius
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Vytautus is a Research Analyst at Euromonitor International, based at the company's Vilnius office.
Vytautas updates and extends industrial data from national and international statistical sources, as well as cooperating with sales and research teams in dealing with client queries and requests. Vytautas is knowledgeable about international standard industrial classification and industrial data research.
The increase in the cost of living, growth in e-commerce purchases, and interest in experiences are key drivers that loyalty programmes should consider when profiling the North American consumer. Currently, North Americans have a higher participation in loyalty programmes within industries they interact frequently as a higher engagement allows them to maximise the value of their spending.
Self-care narratives driven by a digital pulse in social media education encourage more men to invest in and expand their skin care routines. As younger generations lead the push to normalise advanced skin care practices for men, companies will need to continue brand building online to reach an increasingly digital male consumer.
Euromonitor attended Money 20/20 Europe in Amsterdam, the Netherlands on 4-6th June, 2024. This large-scale conference featured many insightful discussions and bold claims. This article features a summary of the key takeaways from the conference.