Yvonne Kok Head of Vertical
singapore
English
About Yvonne
Yvonne is the Head of Vertical at Euromonitor International, with a focus on the home products and appliances and electronics sectors. Working closely with internal industry experts and research teams, her focus is to deliver quantitative outputs that are bolstered further by strategic and actionable thought leadership, to spark commercial engagement and opportunities. This includes advocating for an evolution of research methods to achieve scale efficiencies through automation and centralisation.
Expertise
Yvonne's remit and responsibilities necessitate an understanding of the continuously evolving commercial needs within the home and technology space and organising resources and expertise to optimally deliver across Passport and Consulting. This entails strategising with internal teams to achieve success in external dialogue and engagements, and exploring research tools to cater to non-traditional fmcg industries. Yvonne previously worked on food and beverage consulting projects for the Asia Pacific region, as well as in regional events management.
Related to Appliances and Electronics
Megatrends: Quantifying Digital Living
Tim Chuah
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Top Three Trends in Households
Anjali Jain
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.
Safety Concerns Mount as Chinese Cross-Border E-Commerce Sales Surge in South Korea
Chloe Bang
In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.