Zora Milenkovic Research Director - Food, Drink and Inhaling Insights
london
English, Czech, Serbian
About Zora
Zora is Head of Food, Drink and Inhalation Insights at Euromonitor, leading editorial content strategy across a diverse range of industries.
Expertise
Zora advises a range of clients, from brand owners to legislators across a range of industries on the impact of consumer trends, economic environment, legislative drivers and innovation. She has a special interest in consumer need states, wellness, inflation drivers, regulation, illicit trade, B2B and sustainability. Zora started out in country research for Eastern Europe before moving on to leading drinks and tobacco research and content, including cannabis and packaging, most latterly adding food industries to her remit.
Related to Alcoholic Drinks
Combating Plastic Pollution in Asia Pacific: The Role of Extended Producer Responsibility (EPR)
Nathanael Lim
With Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.
RTDs: A Cocktail of Disruption and Change
Spiros Malandrakis
The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
UPF-free: The Next Big Claim in Food and Drink?
Ilona Fleischmann
The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.