Ireland

Health and wellness concerns are increasing across Ireland, shaping buying habits within staple foods. Consumers are looking to improve nutritional content, avoid artificial ingredients, and reduce high sugar and fat levels. As consumers have changed…

Aligned with the rising demand for healthier options, consumers in Ireland are looking for practical, convenient ways to boost their nutritional intake. Fortified soft drink options have become increasingly appealing, with products offering…

To tackle rising obesity and overweight rates in the country, the Department of Health in Ireland launched a Roadmap for Food Product Reformulation and established a Food Reformulation Task Force to implement this Roadmap in 2021. With these efforts,…

As animal welfare and ethical concerns rise in Ireland, vegetarian hot drinks recorded the strongest retail value sales in 2023, with vegetarian coffee accounting for the bulk of sales at EUR39.5 million. While coffee is inherently vegan and…

Health and wellness claims have increasingly impacted buying habits across Ireland, with many consumers concerned about health conditions, including diabetes and obesity, and actively seeking wellness properties through the food and drink they…