Ireland

Home products specialists saw stagnant growth in Ireland in 2023. This is attributed to the boom in home improvements over the pandemic lockdowns, which has since eased off. Added to which, inflationary pressures and the cost-of-living crisis are…

Nappies/diapers/pants in Ireland witnessed only marginal volume growth in 2023, with newborn nappies/diapers and standard nappies/diapers both seeing declines. The long-term trend of falling birth rates is reducing demand for nappies, especially for…

Sales in small local grocers start to creep up again in Ireland in 2023. However, some challenges remain, as this channel also faces competition from other retail options. Whilst small local grocers tend to offer proximity convenience to consumers,…

Tissue and hygiene registered solid retail volume growth in 2023, reflecting the strong consumer demand for tissue and hygiene in Ireland. Overall consumption has lowered compared to 2022 levels, as demand patterns normalised within the tissue and…

In 2023, street stalls/kiosks in Ireland was the best performing consumer foodservice channel in terms of value sales growth. This was mainly due to it being one of the most negatively impacted during the pandemic. Therefore, sales and transactions…

In 2023, cafés/bars in Ireland accounted for a 37% value share of total foodservice sales. Despite a positive performance during the year, the channel did not fully recover to pre-pandemic sales levels, mainly due to the slower rebound by bars/pubs,…

In 2023, economic factors have shaped the performance of mass beauty and personal care in Ireland. High inflation, rising prices in energy and transport, and a declining GDP growth have all had an impact on sales, with shrinking disposable incomes…

Appliances and electronics specialists saw sales plummet in Ireland in 2023, following positive growth in 2022. This slump is attributed to consumers seeing lower spending power due to inflationary pressures and the cost-of-living crisis, whereas in…

Apparel and footwear specialists maintained double-digit value growth in 2023, following a significant sales boom the previous year. The 2022 sales boost was attributed to this being the first full year without pandemic-related restrictions, driven…

Energy drinks is projected to continue to see strong off- and on-trade volume growth over 2023. Consumers increasingly looked for drinks that can help them to give the best of themselves. The penetration of energy drinks in Ireland remained quite…

Consumers lifestyles have shifted back to normality in 2023, with individuals spending more time outside the home and doing more team sports. This has generated a greater need for quick and convenient solutions for minor traumas, including sticking…

The available lodging for tourists has declined in 2023 as compared to 2019. The reduction in capacity is a direct result from the government’s reliance on tourist accommodation to house those seeking refuge, followed by new legislation impacting…

Travel in Ireland has continued to recover in 2023, despite the challenges presented by high inflation and a drop in household budgets. In fact, summer bookings have approached pre-pandemic levels with consumers keen to travel again after a few years…

In 2023, Ireland's beauty and personal care landscape was influenced by high inflation rates, with economic uncertainty shaping consumer spending. Consumers focused on essential items in response to declining disposable incomes, leading to a fall in…

Sports drinks remained still quite a small category in Ireland at the end of the review period, but it continued to grow fast in off-trade volume and current value terms. In the wake of the COVID-19 experience, many consumers have shifted towards to…

RTD coffee continued to grow fast in Ireland in 2023. Convenience and indulgence factors have contributed to the rise in popularity of iced coffee. Moreover, busy lifestyles and the desire for refreshing caffeinated options have led to increased…

As one of the freest countries in the world, Ireland’s private sector enjoys considerable economic freedom, whilst state finances are solid. Robust economic momentum is giving way to a slowdown, as inflationary pressures persist, although exports…

Eye care category sales continue to post relatively solid retail volume growth in 2023, despite the high costs of living that is putting a squeeze on consumption in Ireland. Many people are still regularly working remotely and frequently choosing to…

The pandemic strengthened an already growing health and wellness trend within cooking ingredients and meals in Ireland. The HFSS (High Fat, Salt and Sugar) regulations, which were unveiled in December 2021 by the Advertising Standards Authority for…

Off-trade volume sales of juice were under pressure in Ireland in 2023, largely due to the health and wellness trend. Irish consumers were more conscious of the nutritional aspects of their drinks. Thus, the high sugar content of juice counted…