Ireland

Consumers lifestyles have shifted back to normality in 2023, with individuals spending more time outside the home and doing more team sports. This has generated a greater need for quick and convenient solutions for minor traumas, including sticking…

One of the most important trends in baby food in Ireland in 2023 was the increased focus on health and wellness, which manifested most clearly in the increasing interest in clean label products and those with functional ingredients. With consumer…

2023 saw more stability in the average unit price of butter after steep unit price increases during 2022, which was a particularly challenging year for category players as they battled with rising production and distribution costs at a time of high…

2023 saw rising demand for premium cheese brands with a clear health and wellness positioning as Irish consumers became increasingly interested in products that can help them to improve their dietary intake. The desire to improve one’s diet to…

2023 saw pressure on demand across all categories of dairy products and alternatives in Ireland as the high inflation that swept across Europe during 2022 continued, albeit at a lower rate. This led to volume sales declines across most categories of…