Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Israel. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Tel Aviv in Israel report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Jerusalem in Israel report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Sweet biscuits, snack bars and fruit snacks is set to see current value growth in 2024. The global price of sugar rose significantly in 2023, pushing up a key raw material cost for manufacturers of sweet biscuits. In May 2023, Diplomat increased the…
Sugar confectionery is expected to see current value growth in 2024. In 2023, the price of sugar globally increased significantly. This inevitably had a direct impact on the sugar confectionery category, as one of the main ingredients in products in…
The snacks market in Israel is set to see significant current value growth in 2024, primarily as a result of marked increases in prices across categories. Indeed, with price rises coming in the context of an uncertain economic environment, broader…
Savoury snacks is expected to see current value growth in Israel in 2024. In May 2023, Strauss announced a price rise of up to 6% on many of its products, including potato chips, which came into effect in June 2023. In January 2024, Strauss again…
Ice cream is expected to see current value growth in Israel in 2024. As in other categories, price rises made a major contribution to value growth. In May 2023, the price of raw milk increased, which led to many brands increasing the prices of their…
Gum is set to see a rise in sales in current value terms in Israel in 2024. As in other categories, gum value sales have been bolstered by rising prices. Mars increased the prices of its products, including Orbit gum, by up to 7% in May 2023. Strauss…
Chocolate confectionery is set to see current value growth in Israel in 2024. The price of cocoa and sugar have increased in recent months, driving up value sales in the chocolate confectionery market. In May 2023, Diplomat increased the prices of…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Israel covers production and consumption trends in agricultural commodities, energy…
Wine saw volume sales increase in Israel in 2023. Hacarem raised the prices of its wine brands in January 2023 for on-trade establishments, with the off-trade channel also expected to see increases. Dalton Winery’s prices will increase by up to 8%,…
Spirits saw a slight rise in volume sales in Israel in 2023. The locally produced spirits market has been growing in recent years. Milk & Honey (M&H) whisky won an international award in the World Whiskies Awards 2023 for having the World's Best…
RTDs saw significant volume growth in Israel in 2023. Spicehaus continued to push forward the premium trend in the RTDs category. After opening up a factory that can produce 10,000 cocktails a day, Spicehaus joined with Yango's delivery service in…
Cider/perry saw volume sales fall in Israel in 2023. As the cocktail trend grew in the local market, the RTD trend grew as well. Local consumers who want to have a lighter drink typically opt for RTDs as the market is growing and becoming more…
Beer saw volume sales increase slightly in Israel in 2023. Growing interest in craft beer remained a very strong trend in the market. While it has been adversely impacted by the Israel-Hamas War, immediately prior to the outbreak of the war the craft…
Alcoholic drinks saw volume sales rise in Israel in 2023 despite the fact that there was a large increase in the prices of alcohol. In January 2023, the tax on alcohol increased along with the increase of the Consumer Price Index (CPI), by 5.3%.…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
The tobacco market saw growth in Israel in 2023. The Israel-Hamas War caused a lot of stress, fear and uncertainty amongst locals, with many existing smokers smoking more frequently, and some former smokers returning to the habit. The outbreak of the…
With the entry of the new government in January 2023, the new Minister of Treasury decreased the taxes on single use e-cigs and refillable liquid from 270% to 145% with an additional ILS4.64/ml. However, overall tax cannot be lower than ILS8.9/ml.…
Cigars and cigarillos saw volume sales rise in Israel in 2023, while smoking tobacco also saw volumes increase. Smoking tobacco dominates category retail volume sales in Israel, with fine cut tobacco remaining a popular, more affordable alternative…
Cigarettes saw a significant increase in volume sales in Israel in 2023. The outbreak of the Israel-Hamas War in October 2023 led to an increase in smoking, with more than one survey seeing a notable increase in the frequency of smoking amongst…
The number of households is set to increase moderately, while the average household size will remain unchanged in Israel over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…
The report examines the economic landscape of Israel and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending,…
Pet products is set to see current value growth in Israel in 2024. As with the rest of the local market, prices continued to increase in pet products in 2023 due to the high rate of inflation and the increasing cost of raw materials. As a result of…
The pet care market in Israel is expected to see growth in both volume and value terms in 2024. Pet organisations and shelters have made it clear that pet adoptions decreased significantly in the second half of 2022, with this continuing into 2023,…
Other pet food is set to register current value growth in Israel in 2024. Along with the prices of dog and cat food, prices of other pet food rose sharply in the latter part of the review period. The rise in prices started in the pet specialist…
Dog food is expected to see current value growth in Israel in 2024. The prices of dog food rose significantly in the latter part of the review period. Osem increased the prices of Purina by an average of 4.7% in May 2023, following agents telling…
Cat food is expected to see current value growth in Israel in 2024. Despite the continued rise in the cost of living towards the end of the review period, local consumers are continuing to purchase premium foods and products for their cats. Locals…
Sun care recorded current value growth in 2023. While having tanned skin is considered desirable amongst local consumers, the increasing awareness of the negative effects of exposure to the sun on skin has led to growing demand for self-tanning…
Skin care saw double-digit current value growth in 2023. Notably, skin care products are being launched in larger pack sizes. While many creams and lotions used to be only found in 50ml, consumers can now find them in packaging of up to 450ml.…
Premium beauty and personal care saw double-digit current value growth in Israel in 2023. Overall, the premium trend slowed at the end of the review period, as the disposable income of local consumers declined and there was a growing willingness to…
Oral care saw current value growth in Israel in 2023. While there were no official price increases in the market during the year, there was less discounting and promotional activity involving oral care products. In effect this meant that prices…
Men’s grooming saw double-digit current value growth in Israel in 2023. There are many articles published relating to hair care and personal grooming, but traditionally these have mostly been geared towards women. However, as men's grooming has…
The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many…
Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and,…
Fragrances registered double-digit current value growth in 2023. Prices continued to rise during the year, as inflation remained high. As manufacturers and retailers struggled to maintain profit margins, there were fewer discounts and promotions…
Depilatories saw current value growth in Israel in 2023, though not as high a growth rate as other beauty and personal care categories. Laser hair removal is having a significant impact on the depilatories category. As more people get permanent hair…
Deodorants witnessed dynamic current value growth in Israel in 2023. After many companies reduced their use of discounts and increased prices at the end of 2022, the price rises were felt strongly in the final year of the review period. Unilever…
Colour cosmetics registered double-digit current value growth in Israel in 2023. The cosmetics imports reform that came into effect on 1 April 2023 means that importers and manufacturers no longer need to get a licence for cosmetics products that…
The beauty and personal care market remained relatively stable in Israel in 2023. While there were no dramatic upheavals, the market felt the impact of the rising cost of living, with a stronger shift towards mass products in most categories. In…
Bath and shower saw double-digit current value growth in Israel in 2023. The importation of such products was eased by the reform of regulations relating to cosmetics imports, which came into effect on 1 April 2023. The goal of the reform is to…
Overall, baby and child-specific products saw current value growth in Israel in 2023. As local consumers become more aware of the potential negative impacts of over-exposure to the sun on skin health, the demand for sun protection products continues…
Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby…
Overall, the tissue and hygiene market in Israel navigated security and political uncertainties in 2023, which affected both consumers’ spending and away-from-home tissue related to consumer foodservice and travel. At the same time, the market…
Rx/reimbursement adult incontinence saw growth in Israel in 2023. The National Insurance Institute of Israel encourages the elderly to remain at home in their communities. For this reason, it grants long-term care benefits to those who choose to stay…
Retail tissue registered current value growth in Israel in 2023. There were strong price increases in both 2022 and 2023, and prices are expected to continue to increase in 2024 and 2025. This has been a key factor serving to dampen demand after the…
Retail adult incontinence saw significant current value growth in Israel in 2023. The price increases in retail adult incontinence products at the end of 2022 and in 2023 had a moderating effect on the category’s dynamic volume growth, as, in the…
Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that…
Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import…
Away-from-home (AFH) tissue and hygiene saw current value growth in Israel in 2023, boosted by price rises. The latter part of the review period did, however, see some channels experience notable challenges, which dampened demand for AFH tissue, in…