Israel

As the weather is getting warmer in Israel, consumers are forced to replace their air conditioners more often. As a result, demand for air conditioners and cooling fans remains constant. Furthermore, many consumers replace their air conditioners…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In recent years, green tea has seen high growth rates due to increasing awareness of its purported health benefits in an increasingly health conscious environment. However, local consumers are becoming increasingly interested in loose tea options,…

The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of…

The ultra-Orthodox community expressed annoyance with the tax placed on sweetened soft drinks on 1 January 2022. With a tax on plasticware also in place, this community believed that these measures were weighted against lower socioeconomic groups,…