Israel

Apparel and footwear is set to record mid-single digit growth in current value terms in 2023, which translates to a decline in constant terms driven by the challenging economic and political environment that have seen Israeli consumers limiting their…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Ready meals continues to benefit from the convenience trend in Israel, reflected in healthy current value growth in 2023. The enduring popularity of pizza has enabled it to register the strongest current value growth. Still, many local consumers…

The demand for plant-based and dairy-free products continues to grow in Israel in 2023. This demand started with consumers who were allergic to lactose or had other health issues whereby they could not eat dairy. However, there has also been a…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…