Israel

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

As the weather is getting warmer in Israel, consumers are forced to replace their air conditioners more often. As a result, demand for air conditioners and cooling fans remains constant. Furthermore, many consumers replace their air conditioners…

Overall, the consumer appliances market in Israel was navigating political uncertainties in 2023, while embracing change through regulatory reforms and an emphasis on energy efficient technologies. After the big surge in sales with the COVID-19…

In September 2022, Israel removed the requirement for the Standards Institute of Israel to inspect household and industrial electrical products when they were being imported. Importers can now self-declare compliance with EU regulations, enabling…

After the uplift in sales in 2020 and 2021, when the COVID-19 crisis led to a marked increase in people cooking at home and, therefore, a rise in consumers investing in cooking equipment, the food preparation appliances category saw a decline in…