Israel

In December 2022, following the price hikes of Tnuva and Unilever, Soglowek announced a price hike of 9.8% on its processed meat and poultry products. The company claimed that this was due to the increase in prices of meat and poultry set by the…

In February 2022, Yachin increased the prices of its canned goods by an average of 24%. In the months following, the prices of canned goods continued to rise. While no major announcements were made regarding the increase in these products, the prices…

Premium beauty and personal care saw double-digit current value growth in Israel in 2023. Overall, the premium trend slowed at the end of the review period, as the disposable income of local consumers declined and there was a growing willingness to…

In 2023, closed loop pre-paid cards witnessed a decline in transaction value and volume, consistent with a continuing trend as consumers increasingly shift towards payment apps. Despite some consumers still having significant value loaded onto their…

In keeping with its results throughout the review period, wireless speakers is set to be by far the most dynamic category within portable players in volume growth terms in 2023. It continues to benefit from the increasing consumer preference for…

Demand for polishes was already declining prior to the pandemic in Israel, driven by changing lifestyles and a priority in terms of purchasing products considered more essential. In 2023, local consumers continued to lead busy lifestyles, especially…

The demand for plant-based and dairy-free products continues to grow in Israel in 2023. This demand started with consumers who were allergic to lactose or had other health issues whereby they could not eat dairy. However, there has also been a…

Pet products is set to see current value growth in Israel in 2024. As with the rest of the local market, prices continued to increase in pet products in 2023 due to the high rate of inflation and the increasing cost of raw materials. As a result of…

The pet care market in Israel is expected to see growth in both volume and value terms in 2024. Pet organisations and shelters have made it clear that pet adoptions decreased significantly in the second half of 2022, with this continuing into 2023,…

Although Israel enjoys economic freedom, the war with Hamas is weighing on the country’s economic outlook. A resilient economy is slowing, as higher defence spending burdens state finances and business activity is interrupted by the conflict, but…

Because of the volatile political situation and challenging economic environment, consumers’ reduced spending power was strongly focused on essential items in 2023. If they did choose to spend money on non-essentials, however, they tended to do so on…

In 2023, paediatric consumer health continues to witness a strong performance, with current value sales predicted to be higher than in the previous year. In the years following the pandemic, the increase spread of common viruses and lower levels of…

Other pet food is set to register current value growth in Israel in 2024. Along with the prices of dog and cat food, prices of other pet food rose sharply in the latter part of the review period. The rise in prices started in the pet specialist…

Prices have risen in the other hot drinks category, as the leading player, Strauss Group Ltd, has increased the prices of its Chocolit brand. After the salmonella incident that left many of Strauss's products absent from retailers’ shelves, these…

In September 2022, supervised milk prices, including sweet and sour cream, increased strongly. Moreover, in May 2023, the price of milk was set to rise by 16%, but days before implementation the Minister of Finance and Minister of Agriculture agreed…

Oral care saw current value growth in Israel in 2023. While there were no official price increases in the market during the year, there was less discounting and promotional activity involving oral care products. In effect this meant that prices…

Tobacco smokers are considered at a higher risk when it comes to COVID-19 and this caused an increase in smoking cessation aids during the pandemic, as many locals tried to quit smoking. While locals are now learning to live with the virus in 2023,…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Despite stubbornly high inflation and a slowdown in the Israeli economy, smartphones is poised to record a modestly improved performance in volume sales terms in 2023. The category has been somewhat insulated from more cautious attitudes to spending…

As was the case for most areas of consumer appliances, microwaves saw prices rise in 2022 and 2023. As well as the inflationary pressures faced by most categories, the increase in prices seen in microwaves was partly driven by the introduction of…

After two years of robust growth, menswear is anticipated to experience a slowdown in 2023. The category's limited growth is attributable to a challenging economic environment characterised by a sustained increase in interest rates, spanning from…

Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import…

Men’s grooming saw double-digit current value growth in Israel in 2023. There are many articles published relating to hair care and personal grooming, but traditionally these have mostly been geared towards women. However, as men's grooming has…

Ready meals continues to benefit from the convenience trend in Israel, reflected in healthy current value growth in 2023. The enduring popularity of pizza has enabled it to register the strongest current value growth. Still, many local consumers…

The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many…

During 2023, the local government has been trying to make significant changes to the judiciary system in Israel which would limit. Under the government’s so-called “reasonableness” bill, which was passed into law in July 2023, the Supreme Court will…

With the rising cost of living and the increased prices of products, limited-service restaurants continued to raise prices in 2023. In July, Pizza Hut and Domino's Pizza announced price hikes - Pizza Hut by an average of NIS5 per family pie and…

Laundry care witnessed a second consecutive year of strong price rises in 2023, which notably dampened the purchase rate of these products by local consumers. On 1 November 2022, multinational player Unilever raised the prices of its products,…

In January 2023, Israel saw a surge in housing supply with 53,000 unsold homes. Nonetheless, the slowing down of the housing market led to depressed demand for large cooking appliances at the beginning of 2023. Moreover, this trend continued as the…

Opposition from the ultra-Orthodox community led to the tax on all sweetened beverages being removed at the end of March 2023. The ultra-Orthodox community includes many heavy users of sugary and artificially sweetened carbonates, along with…

The Jerusalem in Israel report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising…

Positive natural change is set to be the main driver of population expansion in Israel in 2021-2040. Ageing is set to accelerate further as the country remains one of the oldest regionally in terms of median age. Urbanisation will continue to be…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In-car entertainment in Israel has continued to contract in volume terms in 2023, with all categories set to register negative results in this respect. Demand for these products is in long-term decline, mainly because new mid- and higher-priced cars…

Sales of imaging devices in Israel have continued to fall sharply in 2023, with the digital cameras and digital camcorders categories both poised to register double-digit declines in volume terms. Demand for these product types has been shrinking for…

Ice cream is expected to see current value growth in Israel in 2024. As in other categories, price rises made a major contribution to value growth. In May 2023, the price of raw milk increased, which led to many brands increasing the prices of their…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

The number of households is set to increase moderately, while the average household size will remain unchanged in Israel over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The cost of living has continued to rise in 2023. Israel's rate of inflation reached 5.3% in January 2023, the highest since 2008. Housing prices rose 20.3% in 2022. Electricity prices rose by 8.6% in August 2022 and, as the price of coal continued…

In 2022, Israel’s hosiery sales were boosted by a protracted winter, which ended much later than usual, and retail stores adapting to the weather and continuing to push their winter products with bigger discounts. On the other hand, 2023 saw…

While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many…

Sales of home products in Israel in 2023 were being supported by the surge in demand for housing. Indeed, according to local news reports, the last quarter of 2023 saw home prices rise, which demonstrates a surge in demand for housing. In turn, this…

In late 2022, prices increased by 10-15%. Distributors placed big orders ahead of these price increases. Moreover, consumer demand fell significantly, leading to a surplus of inventory in 2023. Consumers were reluctant to invest in big ticket items…