Israel

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

Ice cream is expected to see current value growth in Israel in 2024. As in other categories, price rises made a major contribution to value growth. In May 2023, the price of raw milk increased, which led to many brands increasing the prices of their…

Sales of imaging devices in Israel have continued to fall sharply in 2023, with the digital cameras and digital camcorders categories both poised to register double-digit declines in volume terms. Demand for these product types has been shrinking for…

In-car entertainment in Israel has continued to contract in volume terms in 2023, with all categories set to register negative results in this respect. Demand for these products is in long-term decline, mainly because new mid- and higher-priced cars…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Positive natural change is set to be the main driver of population expansion in Israel in 2021-2040. Ageing is set to accelerate further as the country remains one of the oldest regionally in terms of median age. Urbanisation will continue to be…

In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising…