Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Rome in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Milan in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…
In 2023, Italy ranked 13th among Western European countries in average gross income, with a modest rise in per capita disposable income in 2023. Economic slowdown and persistent inflationary pressures constrained income growth. Furthermore, income…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Italy covers production and consumption trends in agricultural commodities, energy…
Wine saw volume sales fall in Italy in 2023. While wine had seen on-trade growth in the previous year as consumers eagerly returned to socialising outside the home once COVID-19 related restrictions were lifted, the category experienced decline in…
Sales of biscuits, snack bars, and fruit snacks in Italy in 2024 are being supported by a particular emphasis on protein/energy bars. This phenomenon can be attributed to several reasons. Firstly, there is a growing awareness of the importance of…
Sugar confectionery is achieving positive sales in both value and volume terms in Italy in 2024. However, performance differs between categories, with boiled sweets and pastilles, gummies, jellies and chews seeing good growth in both value and volume…
Spirits saw volume sales decline in Italy in 2023. Strong price rises and pressure on purchasing power had dire effects on demand for spirits through both on-trade and off-trade channels during the year. Indeed, consumers became more and more…
Sales in snacks in Italy in 2024 are being characterised by growth in terms of value, while volume tends to be a little lower due to lingering inflationary pressures. That said, inflation is notably easing in 2024, thus heralding a gradual return to…
Savoury snacks are seeing a positive performance in Italy in 2024, in both volume and value terms. This is strongly supported by the “snackification” trend, whereby consumers eat fewer, full, sit-down meals and, instead, snack more often during the…
RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing…
Ice cream remains in a small negative volume slump in Italy in 2024, albeit with sales improved from 2023. Meanwhile, value is better supported by inflated prices. The overall negative performance is being affected by a slump in take-home ice cream,…
Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and…
Cider/perry saw significant volume growth in Italy in 2023. Indeed, cider/perry was the only alcoholic drinks category to see a positive performance in volume terms in the Italian market in the final year of the review period. The small size of the…
Chocolate confectionery in Italy in 2024 is following the general trend of value being supported over volume due to lingering inflationary pressures. However, any volume challenges in subcategories are being balanced by the popularity of seasonal…
Beer saw total volume sales fall in Italy in 2023. The growth dynamics of the pandemic changed for beer over the 2022-2023 period. Following consecutive years of off-trade growth (2020 and 2021), demand for beer in the off-trade declined in 2022.…
Alcoholic drinks saw total volume sales decline in Italy in 2023. Price spikes and pressure on consumer purchasing power had a strongly negative impact on demand for alcoholic drinks during the year. Consumers became more conservative with their…
Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…
Sales of spectacles are set to see continued current value growth in Italy in 2024, with growth being supported by the recovery in Italians’ purchasing power. Indeed, the spectacles category is expected to see volume sales grow faster than in the…