Italy

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

Other hot drinks consists of flavoured powder drinks, chocolate-based flavoured powder drinks, and malt-based hot drinks in Italy, all of which are seeing negative volume growth in 2023. On the other hand, sales of non-chocolate-based flavoured…

Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…

The performance of hot drinks in Italy in 2023 is being strongly affected by inflationary pressures. Within this context, volume sales are sluggish while value sales are supported by rising unit prices. In addition to inflationary pressures, coffee…

Energy drinks is the big winner in 2023, with healthy off-trade volume sales – despite the inflationary pressures which are causing downwards dynamics across much of soft drinks as a whole. This positive performance is being driven by several…

Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a…

Coffee sales continue to be suppressed in retail volume terms in 2023, due to ongoing inflationary pressures pushing up unit prices. As such, this supports value sales over volume sales. That said, volume has improved from the sharper dips seen in…

Off-trade volume sales of carbonates have fallen into a slump in 2023, due to three main factors. Inflationary pressures, with the associated price hikes and consumer price sensitivity, is one major factor. Within this context many consumers are…

Even bottled water sales are falling into a slump in off-trade volume terms in 2023, although this is expected to be remedied over the coming years as the category inches its way back into small, expected, positive growth. The same cross-category…

The briefing examines how the milk commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on milk price dynamics, as well as trends across key commodity consuming…