Italy

Airlines is seeing strong growth in 2023 both in terms of the number of passengers but also in terms of value sales. New routes, more connections and a stronger presence in Italy is all fuelling the dynamic growth being recorded by airlines, with…

Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…

With both the ageing of the population – and Italy already has one of the oldest populations in the world – and the general rise in consumer health consciousness, health monitoring has become one of the key features that smart watches have been…

Wireless speakers will continue to exhibit volume growth in 2023, with some of this rise in sales coming at the expense of portable media players, a category in steep decline. Smartphones and streaming content are cannibalising portable media…

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

Car sales in Italy have been slowing down for various reasons, including an increase in long-term rental and growing use of rental apps as consumers adopt a car-as-a-service attitude, and more people spending longer periods at home for working and…

The COVID-19 crisis and the significantly increased amount of time that Italians were forced to spend at home considerably bolstered consumers’ digital engagement. People turned to digital devices for work, study, shopping, entertainment and…

In recent years, there has been a growing focus on the importance of the quality and duration of sleep for people’s health and wellbeing, which has been reflected in popular books and the mainstream media. Research has included studies that have…

Italian consumers make considerable use of audio content, from audiobooks to podcasts to listening to music. In recent years, podcasts have seen staggering growth in consumption thanks to the fact that several platforms, such as Spotify, have…

Sales of headphones in Italy are benefiting from the growth of the sports and health industries. As consumers increase their participation in regular sports and physical exercise, they are making greater use of headphones on the go, particularly…

Consumer electronics is trending downwards in Italy for several reasons. The high rate of inflation prevailing towards the end of the review period and the marked rise in the prices of food and energy have forced consumers to rethink their spending,…

With the COVID-19 crisis, many consumers purchased new computers and peripherals to set up home office spaces or for distance learning, which led to unprecedented peaks in demand. This has been reducing demand for new products over time, given that…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Italy.

The Naples in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Over 2022-2027, Italy is set to experience a modest rise in the number of households, with single person households maintaining their dominant position. Soaring inflation had a significant impact on household spending in 2022, leading to increased…

In the post-pandemic period, people are spending a lot more time outside their homes, helping to boost the use of colour cosmetics in 2022. Make-up as a concept was also starting to be seen as a form of self-expression and self-care, promoting mental…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Italy’s high public debt is a threat to stability and negatively affects economic freedom, but anti-corruption legislation has been reinforced. Economic growth is forecast to be subdued, as rising borrowing costs bite, and foreign investment is…

Laundry care is one of the largest (in terms of volume) and fastest-growing categories within home care in Italy, with sustainability a key trend in this product area in 2022, as Italian consumers continued to move towards “green” products that used…