Italy

In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…

The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

The pandemic adversely affected consumption of snack bars with these products having fallen out of favour as consumers spent more time at home, but with the return to normal life in 2022, sales also returned to growth. Convenience and taste were at…

The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…

Healthy and sustainable food is a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. The growing interest in vegan butter and spreads is…

Organic products came to the fore in several categories within cooking ingredients and meals in 2022. As demand has risen retailers’ shelves have become increasingly crowded with organic products with many stores creating specific areas of their…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Premium and luxury cars is set to record current value growth of 10% to total EUR11.6 billion in 2023. This growth stems from the strong demand from higher-income consumers whose expenditure is proving more resilient in the face of macroeconomic…

Personal luxury is set to see current value growth of 10% in 2023 to reach EUR17.9 billion. Growth is being supported by strong performances from leading brand providers, such as Guccio Gucci SpA and LVMH Italia SpA. All areas of personal luxury are…

Retail value sales of luxury goods in Italy are set to increase by 10% in 2023 in current terms to stand at EUR31.6 billion. The resumption of work, shopping, and travel activities has propelled the growth in sales. As people returned to their…

Value sales of fine wines/champagne and spirits are set to grow by 12% in current terms to total EUR1.3 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Entertaining and socialising with friends is a…

Tourist visitor levels in Italy were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This is an improvement on previous years when the pandemic was preventing people…

As a result of the COVID-19 pandemic, consumers in Italy spent a lot of time in home seclusion in 2020. This boosted sweet spreads consumption in this year, as many consumers use these products as a breakfast solution or as a sweet treat or snack.…

Glass continues to be the leading pack type in sauces, dips and condiments. Glass packaging has been rooted in Italian cuisine for decades, often associated with natural, healthy and home-made products. These pack types are also regarded positively…

In 2022, packaging volumes of thin wall plastic containers used in chilled processed meat increased as they are durable and cost-effective. Moreover, the heightened awareness of food safety and hygiene standards saw manufacturers adopting packaging…

With shelf stable fruit and vegetables accounting for more than two thirds of packaging units in processed fruit and vegetables, and metal food cans being the dominant pack type in shelf stable fruit and vegetables, metal food cans is also the…

The most heavily used pack type in plant-based dairy products is the brick liquid carton. This is because brick liquid cartons are the main pack type in the biggest category of plant-based milk. Brick liquid cartons provide a longer shelf life and…

Even prior to the pandemic, chilled pizza had been recording significant annual declines, which continued during the pandemic and on into 2022. Chilled pizza often loses out to the longer shelf life of frozen pizza. While the packaging unit volumes…

In 2022, flexible aluminium/paper was continuing to gain share in the packaging of butter and spreads as it is perceived as an eco-friendly choice due to its recyclability and lower environmental impact. The aluminium also provides excellent barrier…

Flexible packaging dominates confectionery in Italy, offering numerous advantages, such as easier handling and consumption for consumers, and savings on transportation and storage for manufacturers, wholesalers and retailers. The most popular…