Italy

Even bottled water sales are falling into a slump in off-trade volume terms in 2023, although this is expected to be remedied over the coming years as the category inches its way back into small, expected, positive growth. The same cross-category…

Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…

Personal luxury is set to see current value growth of 10% in 2023 to reach EUR17.9 billion. Growth is being supported by strong performances from leading brand providers, such as Guccio Gucci SpA and LVMH Italia SpA. All areas of personal luxury are…

In recent years, there has been a growing focus on the importance of the quality and duration of sleep for people’s health and wellbeing, which has been reflected in popular books and the mainstream media. Research has included studies that have…

Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further…

It was another tough year for appliances and electronics specialists in Italy in 2023 with the category seeing a decline in current value terms for the second consecutive year. Sales slumped in 2020 due to the outbreak of COVID-19 before recording a…

2023 has been another tough year for sales of refrigeration appliances which have continued to decline for the second year running. There has been a particularly significant slowdown in demand for freezers, with the category posting a heavy decline…

During the pandemic eating at home was a necessity with consumers working and studying from home and access to foodservice outlets being restricted. Food preparation and mealtimes represented important occasions for consumers to spend quality time…

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

Consumer credit registered positive, albeit modest growth in terms of gross lending and outstanding balance values in Italy in 2023, as ongoing economic uncertainty led many consumers to retain a conservative approach towards borrowing. While the…