Italy

The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For…

In recent years, the meat category in Italy has been going through an uncertain phase, especially regarding supply. Several factors, such as high breeding costs and feed shortages, are negatively affecting the development of the meat category.…

After the negative events that characterised 2022, including the war following the Russian invasion of Ukraine and high rates of inflation, retail volume sales of fresh food started to grow again in Italy in 2023. Italian consumers continued to…

In the eggs category, 2022 was marked by a significant increase in production costs. This increase was mainly attributable to the rise in energy costs, production factors, and especially the surge in feed prices due to the outbreak of the war in…

RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing…