Italy

Consistent with trends across home care generally, volume sales of toilet care products declined in 2023. As inflation continued to rise, placing household incomes under intense pressure, consumers started to trade down to cheaper products. This…

As consumers look for new and innovative ways to save money, they try to save as much as they can by cutting expenses on anything that is not considered a strict necessity. Polishes oftentimes fall into this basket, considering that priority is…

Volume sales of bleach continued to decline in 2023, although demand remained above pre-pandemic levels. Increasingly viewed as an old-fashioned product, bleach enjoyed a major resurgence in 2020, due to its well-recognised sanitising properties,…

2022 was a difficult year for the vegetables category, as there was a drop in volume terms resulting from several factors, including a high rate of inflation and rising energy costs. The high rate of inflation led to an increase in vegetable prices,…

RTDs saw volume sales stagnate in Italy in 2023. Two main factors constrained the performance of RTDs in both the on-trade and off-trade channels during the final year of the review period. Significant price rises deterred consumers from purchasing…