Italy

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

As a result of the COVID-19 pandemic, consumers in Italy spent a lot of time in home seclusion in 2020. This boosted sweet spreads consumption in this year, as many consumers use these products as a breakfast solution or as a sweet treat or snack.…

Paediatric consumer health is expected to see strong growth in current value terms in 2023, with most categories projected to post a positive performance in value and volume terms. Volume sales are benefiting from the increase in unit prices…

Sales of large cooking appliances took off during 2021 with the increased time being spent at home encouraging consumers to invest in home improvements. Unable or unwilling to visit foodservice outlets or go on holiday some consumers took the…

During the height of the pandemic, consumers were seen to be stuffing their homes with a wide range of food preparation appliances. With foodservice operations disrupted many consumers looked to recreate their favourite dishes at home. Furthermore,…

The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

With the COVID-19 crisis, many consumers purchased new computers and peripherals to set up home office spaces or for distance learning, which led to unprecedented peaks in demand. This has been reducing demand for new products over time, given that…

Meal kits are becoming increasingly popular among Italian consumers. This trend is winning over more and more people because it offers many advantages. First, meal kits are very convenient and practical because they save time and effort. There is no…

Plant-based dairy is projected to see further strong retail volume and current value growth in 2023. While almost all product areas are set to record positive growth, “other” plant-based milk is expected to see the fastest increments (ongoing…

Pre-paid cards continued to be one of the most popular types of financial card in Italy, particularly in the case of young adults or those without a bank account. However, as with other financial cards, the rise of contactless payments expanded usage…