Italy

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

Consumer credit registered positive, albeit modest growth in terms of gross lending and outstanding balance values in Italy in 2023, as ongoing economic uncertainty led many consumers to retain a conservative approach towards borrowing. While the…

In 2022, flexible aluminium/paper was continuing to gain share in the packaging of butter and spreads as it is perceived as an eco-friendly choice due to its recyclability and lower environmental impact. The aluminium also provides excellent barrier…

Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…

Sports nutrition looks set to see double-digit growth in current value terms in 2023 for the second year running with sales having already exceeded pre-COVID-19 levels. The category had already seen a full recovery in 2022 in Italy after the decline…