Italy

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

Like all other fresh food categories, the nuts category has been greatly affected by problems related to the entire production chain. General increases in production and transportation costs, including the significant increase in shipping costs, have…

Sales of fragrances saw a quick recovery returning to pre-pandemic levels by the end of 2022 in both value and volume terms. Fragrances continued to show a similar trend in 2023 with double-digit growth in current value terms as well as steady growth…

High inflation rates continued to negatively affect producers, distributors, and most importantly consumers in 2023, despite inflation being slightly more stable than in the previous year. Indeed, as issues in the supply chain, logistical space, and…

After two years of solid growth, direct selling experienced a decline in current value terms in 2023. However, performances varied within direct selling in 2023 with some categories continuing to perform well in 2023, but especially those with a…

Consumer foodservice in Italy continued on the path to recovery in 2023 with transaction value exceeding pre-pandemic levels (in current value terms) while the volume of transactions also continued to grow. Nonetheless, with Italy’s economy…

The penetration of medical cannabis continues to increase in the Italian market, with the number of legal patients growing due to the increased availability of supplies in the country. Indeed, thanks to the introduction of new products and several…

Wine saw volume sales fall in Italy in 2023. While wine had seen on-trade growth in the previous year as consumers eagerly returned to socialising outside the home once COVID-19 related restrictions were lifted, the category experienced decline in…

Sugar confectionery is achieving positive sales in both value and volume terms in Italy in 2024. However, performance differs between categories, with boiled sweets and pastilles, gummies, jellies and chews seeing good growth in both value and volume…

Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…