Italy

Financial cards and payments performed well in Italy in 2023, both in terms of the number of cards in circulation and the value of transactions. Growth was underpinned by the growing trend towards cashless payments, even for smaller amounts, thanks…

In recent years, a significant increase in legume consumption has been observed in Italy. This trend is largely attributed to increased awareness of the health benefits associated with consuming these types of foods, as well as a growing interest in…

Cooking and table sauces has been particularly impacted by the high inflation that has hit Italy in 2022/2023, with the price of mayonnaise, for instance, spiralling upwards. The increase in the price of sunflower oil, a key ingredient in the…

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

Value sales of fine wines/champagne and spirits are set to grow by 12% in current terms to total EUR1.3 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Entertaining and socialising with friends is a…