Italy

Personal luxury is set to see current value growth of 10% in 2023 to reach EUR17.9 billion. Growth is being supported by strong performances from leading brand providers, such as Guccio Gucci SpA and LVMH Italia SpA. All areas of personal luxury are…

In recent years, there has been a growing focus on the importance of the quality and duration of sleep for people’s health and wellbeing, which has been reflected in popular books and the mainstream media. Research has included studies that have…

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

Beauty and personal care in Italy saw high single-digit growth in current value terms in 2023, with sales favoured by being a year without major disruptions, with 2022 being affected by various negative events. These included the prohibition of…

Sales of microwaves have declined in retail volume terms in 2023 for the second year running, albeit sales have remained higher than pre-pandemic levels. Italy’s economy has come under severe pressure due to various factors, with this being…

Store cards continued to register a negative performance in 2023, in terms of both the number of cards in circulation and the value of transactions, continuing the trend established during the review period. This was due to strong competition from…

Despite a decline in the number of cards in circulation, credit cards in Italy registered dynamic growth in terms of both number of transactions and transaction value in 2023, continuing the trend of the previous year. This was driven by the growing…

Overall, 2023 was a challenging year for the staple foods sector in Italy, characterised by stagnation in retail sales volumes. However, the market saw considerable current value growth driven by persistent inflationary pressure. During the second…

Hosiery continued on its way towards recovery in 2023, after the steep decline in retail volume and current value sales recorded in 2020. The recovery started in 2021 and continued throughout 2022 as the Coronavirus (COVID-19) pandemic gradually…

Digestive remedies has been one of the most dynamic OTC categories with it being set to see high single-digit growth in current value terms in 2023. This is being fuelled by the dynamic performance of antacids, the largest product category within…

Dermatologicals is seeing steady single-digit growth in current value terms in 2023. Two of the most important product areas, topical antifungals and vaginal antifungals, are both seeing moderate growth in 2023, although this is largely due to…

Consumer electronics is trending downwards in Italy for several reasons. The high rate of inflation prevailing towards the end of the review period and the marked rise in the prices of food and energy have forced consumers to rethink their spending,…

Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further…

It was another tough year for appliances and electronics specialists in Italy in 2023 with the category seeing a decline in current value terms for the second consecutive year. Sales slumped in 2020 due to the outbreak of COVID-19 before recording a…

2023 has been another tough year for sales of refrigeration appliances which have continued to decline for the second year running. There has been a particularly significant slowdown in demand for freezers, with the category posting a heavy decline…

During the pandemic eating at home was a necessity with consumers working and studying from home and access to foodservice outlets being restricted. Food preparation and mealtimes represented important occasions for consumers to spend quality time…

RTD coffee is suffering from inflationary pressures in light of rising unit prices, as it is perceived as a rather exotic and niche product in the context of the strong coffee culture in Italy. Indeed, the traditional coffee culture in Italy has…

Consumer credit registered positive, albeit modest growth in terms of gross lending and outstanding balance values in Italy in 2023, as ongoing economic uncertainty led many consumers to retain a conservative approach towards borrowing. While the…

In 2022, flexible aluminium/paper was continuing to gain share in the packaging of butter and spreads as it is perceived as an eco-friendly choice due to its recyclability and lower environmental impact. The aluminium also provides excellent barrier…

Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…