Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…
The pandemic adversely affected consumption of snack bars with these products having fallen out of favour as consumers spent more time at home, but with the return to normal life in 2022, sales also returned to growth. Convenience and taste were at…
The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…
In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…
This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.
This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…
Apparel accessories is projected to see slight retail volume and strong retail current value growth over 2023, with the recovery of all categories, except for “other” apparel accessories. This category continued to suffer steep declines due to the…
Apparel and footwear is projected to record strong retail current value growth over 2023, albeit slower than in 2021 and 2022, when sales rebounded from a lower base following the slump caused by the Coronavirus (COVID-19) pandemic. Nonetheless, most…
Childrenswear suffered a disruption, but less so compared with menswear and womenswear, in 2020, in the wake of the outbreak of Coronavirus (COVID-19). This was partly because parents tend to prioritise goods for their children, but also because…
Footwear is projected to see healthy, if slower than in 2021 and 2022, retail current value growth and a slight, and similarly slower, retail volume increase over 2023. This is set to enable footwear to slightly exceed its 2019 pre-pandemic retail…
Hosiery continued on its way towards recovery in 2023, after the steep decline in retail volume and current value sales recorded in 2020. The recovery started in 2021 and continued throughout 2022 as the Coronavirus (COVID-19) pandemic gradually…
Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited…
Menswear is set to see a strong single-digit rise in retail current value sales over 2023 to exceed the 2019 pre-pandemic level, following the slump recorded in 2020 due to the outbreak of Coronavirus (COVID-19) and fast growth rebounds in both 2021…
Overall, sportswear is expected to see healthy growth in retail current value terms in 2023. All categories of sportswear are predicted to continue their retail current value growth trajectories, albeit at a slower rate, compared with 2021 and 2022.…
After the slump in demand and retail current value sales in 2020, due to the outbreak of the Coronavirus (COVID-19) crisis, womenswear rebounded in 2021 and 2022. The category moved towards a full recovery, as pandemic restrictions gradually eased…
Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…
Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…
In recent years, a significant increase in legume consumption has been observed in Italy. This trend is largely attributed to increased awareness of the health benefits associated with consuming these types of foods, as well as a growing interest in…
Processed poultry continues to grow in volume terms across chilled, shelf stable and frozen formats. Italy is amongst the leading poultry breeders and producers in Europe, and Italian consumers are tending to increase their consumption of poultry…
In recent years, the consumption of noodles in Italy has seen a notable rise in demand, both in terms of classic noodles and instant noodles. This trend can be attributed to Italian consumers’ growing appreciation of food from other culinary…