Italy

The strongest trend in health and wellness soft drinks in Italy in 2022 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

In packaged cakes, there is a growing demand for products that both satisfy the need for indulgence while still being considered a healthy eating option. In this context, Italian consumers are looking for low fat and low sugar cakes and that are rich…

Although more stable than in the previous year, inflation rates still remained high in Italy in 2023 with the price of food and other grocery and non-grocery items continuing to rise. In the context of high inflation, hypermarkets continued to…

Ice cream remains in a small negative volume slump in Italy in 2024, albeit with sales improved from 2023. Meanwhile, value is better supported by inflated prices. The overall negative performance is being affected by a slump in take-home ice cream,…

The report examines the global landscape of EV charging, comparing its development against the rising uptake of EVs. It then takes a deep dive into EV charging trends across select major economies, delving into the competitive landscape and…

The COVID-19 crisis and the significantly increased amount of time that Italians were forced to spend at home considerably bolstered consumers’ digital engagement. People turned to digital devices for work, study, shopping, entertainment and…

Car sales in Italy have been slowing down for various reasons, including an increase in long-term rental and growing use of rental apps as consumers adopt a car-as-a-service attitude, and more people spending longer periods at home for working and…

In 2023, Italy ranked 13th among Western European countries in average gross income, with a modest rise in per capita disposable income in 2023. Economic slowdown and persistent inflationary pressures constrained income growth. Furthermore, income…

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch…

This report provides insights into product innovation in Italy, analysing data from Euromonitor International’s Innovation Platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.

Milan and Bologna stand out as Italy's most economically dynamic cities, with Bari displaying the greatest potential for future economic expansion. However, Italian cities will face enduring challenges. In the short term, these include a global…

Depopulation in Italy from 2021-2040 will result from negative natural change, with positive net migration unable to reverse this demographic trend. While urbanisation continues, significant cities will contract, in line with the shrinking…

Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…