Italy

Recycling and reducing food waste is well-established in Italy, and a high proportion of Zero Wasters are willing to pay more for sustainable goods. While the majority of consumers aim to positively impact the planet, over half feel their actions…

Sales of biscuits, snack bars, and fruit snacks in Italy in 2024 are being supported by a particular emphasis on protein/energy bars. This phenomenon can be attributed to several reasons. Firstly, there is a growing awareness of the importance of…

Sales of honey have continued to decline in 2023 in retail volume terms. This decline has mainly been seen in sales of larger jars (over 400g), which represent the largest share of the market. Smaller pack sizes (less than 400g) and single formats…

As a result of the COVID-19 pandemic, consumers in Italy spent a lot of time in home seclusion in 2020. This boosted sweet spreads consumption in this year, as many consumers use these products as a breakfast solution or as a sweet treat or snack.…

Tea is seeing a more sluggish performance than coffee, with retail volume sales remaining in negative figures and retail value barely managing to achieve a positive result. Foodservice volume, on the other hand, is seeing a healthier performance.…