Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Overall apparel accessories is set to register positive current value growth in 2023, although there are expected to be different performances across categories. These movements are due to sales continuing to normalise after the disruption in 2020,…
The fading of COVID-19 has been a significant turning point for Japanese consumers, who have been leaving their homes and therefore driving the return of footfall in town centres. In May 2023, the Japanese government changed the legitimate…
Childrenswear did not perform well even before the pandemic, as the number of children has been continuously decreasing in Japan. Growth was then hit hard in 2020, experiencing a double-digit decline, followed by a year of little movement in 2021 as…
Footwear saw significant declines in retail volume and current value terms in 2020 due to the pandemic, followed by minimal declines in 2021, as many consumers did not need as much new footwear due to spending more time at home. The category saw a…
2020 was a year of decline for overall apparel and footwear, but for hosiery it was a disaster. One-third of the category’s volume and value sales vanished in just this year. 2021 and 2022 also saw declines, although at a much slower rate. Even in…