Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Total volume sales of wine in Japan saw a slight decline in 2023. While on-trade sales increased strongly in a continued rebound from the pandemic decline, the impact of the decline in the off-trade was more significant. Home drinking decreased after…
Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home…
In 2022, RTDs in Japan experienced a total volume decline for the first time in 15 years, as a result of a decrease in demand for home consumption in a rebound after off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan…
In 2023, cider/perry in Japan witnessed a total volume decline. However, the on-trade rebound was significant, continuing the double-digit growth observed in 2022. Despite the lifting of COVID-19 quasi-emergency measures across all prefectures in…
Total volume sales of beer in Japan decreased slightly from 2022 to 2023. Although on-trade sales saw a double-digit increase, maintaining the post-pandemic recovery trend started in 2022, the impact of the decline in off-trade sales, as consumers…
In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the…