Japan

It seems unlikely that in 2024, computers in Japan will be able to escape the retail volume decline that has persisted since 2021. There was high demand in 2019, ahead of the End of Support Life (EOSL) for Windows 7 in January 2020. However, COVID-19…

The year 2024 is expected to be fairly stagnant for overall consumer electronics in Japan, with just a slight retail volume decline anticipated. While there is set to be slight growth for smartphones, for instance, computers is expected to continue…

While overall retail volume growth of headphones is set to be negligible in Japan in 2024, this is not expected to be the case for all categories. Wireless headbands saw significant sales growth in 2023, and growth is set to continue, although at a…

Home audio and cinema in Japan is set to see another year of decline in retail volume terms in 2024, with declining sales already seen for over a decade. While the level of decline is expected to vary slightly from category to category, all except…

Around 2010, there was a golden age for demand for televisions in Japan. The shift from analogue to digital terrestrial broadcasting necessitated virtually every household to replace their television set, igniting this boom. This trend was further…

Digital cameras, which accounts for more than three quarters of volume sales of imaging devices in Japan, was in a difficult situation even before the advent of COVID-19. Due to the proliferation of smartphones and improvements in their camera…

In-car entertainment is set to continue to decline in retail volume terms in Japan in 2024. In fact, this category has not been able to grow in volume nor current value terms over the past 15 years, which is mainly due to changes in the automobile…

After experiencing a double-digit retail volume decline in 2023, smartphones in Japan is expected to increase slightly in 2024. A significant characteristic of the Japanese market is the high share of iPhones. With a volume share of over 50% in 2023,…

In 2024, portable players is anticipated to experience continued downturn in Japan in retail volume terms. The biggest contributor to this decline is expected to be portable multimedia players. Once, this category was buzzing with activity, thanks to…

It is projected that retail volume growth of wearable electronics will be only low in Japan in 2024, following a turn to decline in 2023. While the relatively inexpensive digital activity watch category is still expected to be on a growth trend, the…