Japan

The potential market for sleep aids is expanding in Japan off the back of an increasing number of consumers facing poor sleep quality and fewer hours of sleep. This drop in quality sleep is due in part to a rise in telecommuting and prolonged use of…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

Sales of multivitamins and single vitamins in Japan have continued to grow in current value terms in 2023, reflecting the ongoing consumer interest in healthy living. Multivitamins are seen as an easy and convenient way for consumers to address their…

Demand for weight management and wellbeing products has continued to grow in the wake of the pandemic as consumers have looked to shed the weight gained during lockdown and home seclusion, but also due increased health consciousness. Although having…