Japan

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Sales of health and wellness cooking ingredients and meals in Japan continue to be bolstered by the consumer desire to eat the “right” foods as a direct result of increased health concerns, which accelerated during the pandemic. Food manufacturers…

Health and wellness is a growing trend within dairy products and alternatives, due to consumers’ concern about their health, and their desire to eat healthier foods in order to prevent medical problems. This trend was bolstered by the COVID-19…

Health continues to be top-of-mind for many Japanese consumers. However, the health needs of consumers are becoming more diverse and specific, ranging from weight management to the improvement of gut health, sleep, supplementary nutrients, etc.…

The volume growth of snacks in Japan has been hampered by the fact that the population is facing a declining trend. Moreover, companies have been having difficulty controlling product costs and maintaining their profits, as raw materials, energy, and…

More consumers in Japan are turning towards soft drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned…

According to Euromonitor International’s Voice of the Consumer: Lifestyles survey, fielded January to February each year, 21% of respondents in Japan looked for healthy ingredients in foods and beverages in 2022, and this increased to 27% in 2023.…