Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Gardening in Japan saw current value growth in 2023. In recent years, Japan has witnessed a significant shift in lifestyle dynamics, with an increasing emphasis on relaxation and home-centred activities amidst evolving work environments. This…
Overall home and garden in Japan saw a slight decline in current value terms in 2023, due to an increase in inflation, which dissuaded some consumers from purchasing such products. However, some categories continued to grow, as consumer confidence in…
Home furnishings in Japan saw another year of minor current value decline in 2023. However, not all categories suffered a declining trend. For instance, there was a steady increase in the value growth rate of barbecues in Japan in 2023. This is…
After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift…
Homewares in Japan experienced current value growth in 2023, mainly due to increased home cooking due to remote and hybrid work patterns. In addition, with economic concerns, more individuals cooked at home to save money. The demand for functional…