Japan

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

Vending machines have a significant presence in Japan, and have been part of the local culture for decades. Vending is a contactless, unmanned, compact, and convenient way of shopping. Although sales declined during the pandemic, a rebound was seen…

In 2023, price rises were seen across various industries in Japan, impacting the cost of living. During COVID-19, consumers’ eating habits shifted more towards cooking and eating at home. Despite the country gradually returning to the pre-COVID-19…

Traditionally, Japanese consumers have enjoyed shopping in areas called Shotengai, where many small shops, including small local grocers, are lined up along the streets. Customers visit different specialist shops to buy their vegetables, fish, and…

Retail maintained solid current value growth in Japan in 2023, with increases across both offline and e-commerce. In 2023, offline retail regained stronger momentum due to the return of mobility post-COVID-19. On 8 May 2023, the Japanese government…

After e-commerce showed double-digit current value growth during COVID-19 in 2020, growth slowed significantly in 2021, and remained at this lower level in 2022 and 2023, as with the reopening of physical stores post-pandemic, fewer people made the…

Hypermarkets usually sell a wider range of products compared with other types of grocery retailers, such as supermarkets and convenience stores, but may not be as centrally positioned or as favoured for regular visits. Nevertheless, hypermarkets…

Home products specialists saw growth in current value terms in 2023. Increases were seen across all channels, but as in the previous year, growth was driven mainly by homewares and home furnishing stores. The leading player in this channel, Nitori,…

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. As a result, decisions regarding infection control are now left to individuals and…

In 2023, department stores benefited from a rebound in the number of tourists visiting Japan and the depreciation of the yen. Although it lagged somewhat behind other countries, Japan finally lifted COVID-19 regulations in 2023. As for the recovery…