Japan

Hypermarkets usually sell a wider range of products compared with other types of grocery retailers, such as supermarkets and convenience stores, but may not be as centrally positioned or as favoured for regular visits. Nevertheless, hypermarkets…

Home products specialists saw growth in current value terms in 2023. Increases were seen across all channels, but as in the previous year, growth was driven mainly by homewares and home furnishing stores. The leading player in this channel, Nitori,…

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. As a result, decisions regarding infection control are now left to individuals and…

In 2023, department stores benefited from a rebound in the number of tourists visiting Japan and the depreciation of the yen. Although it lagged somewhat behind other countries, Japan finally lifted COVID-19 regulations in 2023. As for the recovery…

Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…