Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With the pandemic declared to be over in 2023, sales of both standard eye care and allergy eye care have benefited from increased opportunities to get out and about, a recovery in the number of inbound travellers, but also high pollen counts.…
Sales of digestive remedies continue to see a strong recovery in 2023 in current value terms. Sales are rebounding from the negative impact of the pandemic with the lifting of restrictions increasing the opportunities for consumers to go out to eat…
Similar to the pattern seen in vitamins, sales of dietary supplements continue to see steady growth in current value terms in 2023 due to increasing health consciousness. The market has been hit by the rising cost of raw materials and production…
Dermatologicals has seen a return to growth in current value terms in 2023, which is mainly due to the waning impact of COVID-19 on consumer lifestyles and behaviours. Antipruritics is one of the largest categories within dermatologicals and has also…
Sales of cough, cold and allergy (hay fever) remedies in Japan have continued to recover in 2023. This is largely due to increased opportunities for consumers to go out and a shift away from the practice of wearing face masks on a daily basis. With…
Sales of OTC products in Japan continue on the path to recovery in 2023 as the country sees an end to the pandemic. With the World Health Organisation (WHO) declaring the pandemic to be over in early 2023 there have been increased opportunities to go…
Sales of analgesics in Japan have seen solid growth in current value terms in 2023 backed by increased opportunities for consumers to go out, the recovery in the number of inbound tourists, and a move away from the practice of wearing face masks on a…
Value sales of premium and luxury cars went down by 2% to total JPY1.5 trillion in 2023. A significant increase in sales was seen in 2022, as a rebound was seen as the pandemic eased, and this exceptional level of growth was unable to be sustained in…
Personal luxury retail value sales rose by 7% in 2023 to total JPY3.4 trillion, supporting growth recorded by leading brand providers such as Louis Vuitton Japan KK. In 2023, sales were boosted by investment in luxury goods such as designer apparel…
Retail value sales of luxury goods in Japan grew by 4% in 2023 in current terms, to amount to JPY5.3 trillion. There was a clear focus on recovery post-lockdown, with luxury shoppers keen to indulge in activities that may have been off-limits during…
Value sales of fine wines/champagne and spirits grew by 8% to total JPY433.1 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Socialising over a drink with friends remains a priority pastime for many, following on…
Despite macroeconomic adversity on a global scale, demand from tourists was on the rise in 2023, with a growing number of visitors taking their holidays in Japan. This was an improvement on previous years, when the pandemic prevented people from…
Yoghurt is set to see growth in retail current value terms in Japan in 2023, largely driven by unit price increases. However, retail volumes are set to suffer a decline, as consumers are becoming more selective and conscious about the purchases they…
Plant-based dairy is set to see a decline in retail volume terms in 2023, largely due to the decline in soy drinks, which accounts for nearly 85% of overall sales in retail value terms in plant-based dairy. Over the review period, soy drinks saw…
In 2023, other dairy is expected to suffer a significant decline in retail volume terms in Japan, as consumers have been tightening their belts in response to higher living costs. Other dairy manufacturers had already implemented price increases in…
In 2023, drinking milk products in Japan, which includes flavoured milk drinks, milk, and powder milk, is set to remain at almost the same level of sales as the previous year in current value terms. However, retail volumes are set to suffer a notable…
Dairy products and alternatives is set to continue to grow in current value terms in Japan in 2023, largely driven by unit price increases, due to inflation and increases in production costs. Most of the categories within dairy products and…
Cheese is set to see solid growth in retail current value terms in Japan in 2023, largely driven by unit price increases due to inflation and the rising cost of raw materials and energy. Major dairy players such as Megmilk Snow Brand, Meiji Co Ltd,…
Butter is set to decline in retail volume terms in 2023, due to the impact of inflation, which has been driving up unit prices. The price of butter had been stable over the last few years, as many products, such as Meiji Hokkaido Butter, are locally…
Milk formula is set to see a decline in retail volume terms in Japan in 2023, due to the continuous decline in the number of new born babies. Although the birth rate in Japan has been continuously declining for decades, the pandemic accelerated the…