Japan

Street stalls/kiosks continued to see an increase in current value sales in 2023, thanks to the rising popularity of food trucks. Even during the pandemic, food trucks were less negatively impacted thanks to their mobility, which allowed them to…

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. As a result, decisions regarding infection control were left to individuals and…

Limited-service restaurants continued to see a positive current value performance in 2023, mainly driven by unit price increases. Although some companies had already implemented price increases in 2022, it became inevitable that they would raise…

After COVID-19 was downgraded to class 5 in May 2023, consumers felt more comfortable eating out. This contributed to a sales rebound for full-service restaurants, but challenges remained. Costs continued to rise, and players continued to find it…

Consumer foodservice continued to see strong recovery in Japan in 2023, posting double-digit growth in current value sales in line with the recovery of flows of consumers after the downgrading of the status of COVID-19. On 8 May 2023, the Japanese…

In 2023, Japan relaxed its COVID-19 rules, which boosted the travel industry. These changes altered how people, both local and foreign visitors, viewed and approached travel, which aided recovery. In terms of local travel, COVID-19 became less of a…

In May 2023, the Japanese government downgraded the legal status of COVID-19 to class 5, which led to a rebound in footfall for consumer foodservice. Consumers returned to going out, and enjoyed dining out. In particular, bars/pubs, which suffered…

In 2022, heightened environmental consciousness among the Japanese, coupled with the government’s goal of reducing disposable plastic waste by 25% over the next 10 years, drove various industries to switch towards sustainable packaging solutions.…

Global growth is set to slow in 2024 as a result of high cost pressures for businesses and consumers, especially high interest rates. Asia Pacific will continue to stand out as the main global growth region while advanced economies decelerate.…

According to Euromonitor’s Economies and Consumers data, the population aged 0-14 is set to decline by 2% between 2022 and 2023, accounting for only 11% of the total population in Japan. The total population of this age group has declined for 40…