Japan

Dog food in Japan incorporating functionality claims is performing well in 2024. For example, high protein remains an important health claim within dog food for local consumers. It is a characteristic of the Japanese market that there is a wide array…

The rise in the average unit price of cat food in Japan was notably higher in 2023 compared to the first quarter of 2024, resulting in stronger volume decline, while value sales have benefited. Some of the demand in economy dry cat food has been…

Many key beverage companies in Japan are promoting label-free packaging for their core brands, especially for e-commerce sales, as a strategy to reduce plastic use and enhance sustainability. This approach involves eliminating plastic film and paper…

Even though fresh ground coffee has been recording declining sales in the last two years, folding cartons have been growing in popularity as a pack type in this category, registering increasing packaging unit volumes and gaining share. Folding…

Sun care saw dynamic current value growth in Japan in 2023. At the top level, it was the category with the best growth rate in beauty and personal care. There were several factors which supported growth. One was the increased opportunities for going…