Japan

There was huge demand for televisions in the country little more than a decade ago. During the period 2009-2011, two drivers pushed up sales of televisions significantly. One was the shift of broadcasting from analogue to digital in July 2011. The…

2023 is set to be another year of volume decline for home audio and cinema. Indeed, sales in the category have been decreasing for over a decade. It is clear that the decrease is due to a structural shift in how consumers engage with music. This has…

Headphones in Japan saw fairly flat sales in 2022, and this is set to continue in 2023. Both in volume and current value terms, these two years are set to see growth or declines of less than 1%. Looking at category performances in volume terms,…

2022 was a difficult year for players in consumer electronics. Price increases on materials, including semiconductor chips, and the weakened Japanese yen made it difficult for brands to secure profits. Some could easily apply price increases for…

2020 was an unprecedented year globally, and this was reflected in computers in Japan. Being the most used operating system for computers, the launch of a new Windows OS and the end of support of a Windows OS were key triggers for replacement…

The Tokyo in Japan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Osaka in Japan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Nagoya and Tokyo stand as Japan’s most thriving economic hubs. Tokyo, in particular, exhibits the highest potential for future economic expansion and the largest pool of wealthy households, while Nagoya and Hiroshima lead in terms of internet…

Although their packaging unit volumes were down slightly in 2022, bath additives have recorded significant growth in Japan in recent years as Japanese consumers believe in the cultural significance of bathing, which goes beyond mere hygiene to…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

The continued share gains being made by plastic pouches in home care packaging in Japan can be attributed to this pack type being lightweight and easy to handle, making them a popular choice for home care products such as laundry detergents and…

Japan stands among leading economies globally, offering friendly business environment, stable and transparent judicial system, advanced mobility and logistics infrastructure, highly skilled labour and strong innovative capabilities. Financial…

This report provides a global overview of commodity market trends from 2017 through to 2022, including price forecasts up to 2024 for the key commodities in the Agriculture, Energy and Metals sectors. Insights analyse long-term global trends that can…

The global economy is forecast to slow considerably in 2023. This comes as businesses and consumers remain constrained by the adverse combination of persistent inflation and high interest rates. Amidst the sharp slowdown, growth prospects have…

Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse long-term global trends that can help businesses adapt to changes in the production and…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…