Japan

In 2023, soft drinks is set to record opposite performances in the on-trade channel and the off-trade channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious diseases. This…

Off-trade volume sales of RTD tea are set to record a decline in 2023. While increased opportunities to go out with the containment of the pandemic should have contributed to growth, the impact of the price increases, which began in 2022, was fully…

Off-trade volume sales of RTD coffee are set to record a slight decline in 2023. While increased opportunities to leave the home due to the containment of the pandemic drove sales, the summer heat dragged down sales. In 2023, Japan experienced an…

Retail volume sales of other hot drinks are predicted to continue to decline in 2023. Sales recorded strong increases in 2020 and 2021, triggered by the prolonged time spent at home in response to the pandemic. During home seclusion, other hot drinks…

In 2023, total volume sales of juice are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand as the legal status of COVID-19 was downgraded to Class 5 in May. However, off-trade…