Japan

Japanese consumers have relatively high interest in functional products, and generally trust the claims on the packaging and in marketing activities. With the aim of assisting consumers to make more informed choices, a system of Foods with Function…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Wound care tends to show high demand during the summer when more skin is exposed and opportunities for outdoor leisure and sports activities increase, with this increasing the risk of picking up injuries. Sales of wound care therefore benefited in…

Demand for weight management and wellbeing products has continued to grow in the wake of the pandemic as consumers have looked to shed the weight gained during lockdown and home seclusion, but also due increased health consciousness. Although having…

Sales of multivitamins and single vitamins in Japan have continued to grow in current value terms in 2023, reflecting the ongoing consumer interest in healthy living. Multivitamins are seen as an easy and convenient way for consumers to address their…