Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Value sales of premium and luxury cars went down by 2% to total JPY1.5 trillion in 2023. A significant increase in sales was seen in 2022, as a rebound was seen as the pandemic eased, and this exceptional level of growth was unable to be sustained in…
Personal luxury retail value sales rose by 7% in 2023 to total JPY3.4 trillion, supporting growth recorded by leading brand providers such as Louis Vuitton Japan KK. In 2023, sales were boosted by investment in luxury goods such as designer apparel…
Retail value sales of luxury goods in Japan grew by 4% in 2023 in current terms, to amount to JPY5.3 trillion. There was a clear focus on recovery post-lockdown, with luxury shoppers keen to indulge in activities that may have been off-limits during…
Value sales of fine wines/champagne and spirits grew by 8% to total JPY433.1 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Socialising over a drink with friends remains a priority pastime for many, following on…
Despite macroeconomic adversity on a global scale, demand from tourists was on the rise in 2023, with a growing number of visitors taking their holidays in Japan. This was an improvement on previous years, when the pandemic prevented people from…
Yoghurt is set to see growth in retail current value terms in Japan in 2023, largely driven by unit price increases. However, retail volumes are set to suffer a decline, as consumers are becoming more selective and conscious about the purchases they…
Plant-based dairy is set to see a decline in retail volume terms in 2023, largely due to the decline in soy drinks, which accounts for nearly 85% of overall sales in retail value terms in plant-based dairy. Over the review period, soy drinks saw…
In 2023, other dairy is expected to suffer a significant decline in retail volume terms in Japan, as consumers have been tightening their belts in response to higher living costs. Other dairy manufacturers had already implemented price increases in…
In 2023, drinking milk products in Japan, which includes flavoured milk drinks, milk, and powder milk, is set to remain at almost the same level of sales as the previous year in current value terms. However, retail volumes are set to suffer a notable…
Dairy products and alternatives is set to continue to grow in current value terms in Japan in 2023, largely driven by unit price increases, due to inflation and increases in production costs. Most of the categories within dairy products and…