Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite macroeconomic adversity on a global scale, demand from tourists was on the rise in 2023, with a growing number of visitors taking their holidays in Japan. This was an improvement on previous years, when the pandemic prevented people from…
Although sales declined slightly in 2022, RTDs had been recording strong growth in the previous years of the review period. RTDs have been experiencing a surge in popularity within Japan's alcoholic drinks market due to their convenient and…
Japan finally eased its various regulations around COVID-19 in 2023. This has had a significant impact on the travel industry in 2023, not only in terms of deregulation, but also in terms of changes in consumers’ perception of and behaviour towards…
Lagging slightly behind many other countries globally, Japan finally eased its various regulations around COVID-19 in 2023. This has been very significant for the travel industry, not only in terms of deregulation, but also in terms of changes in…
During COVID-19, lodging in Japan suffered greatly due to various travel restrictions, leading many outlets to close temporarily, or even some to close altogether. However, in 2023, when travel restrictions were lifted completely early in the year,…