Japan

Further price increases across pet care in Japan are evident, helping to drive up retail value sales in 2024. On the other hand, overall demand for some pet care products continues to decline, in line with an overall fall in the pet population.…

Owning fish as pets has been popular for many years in Japan, but as with trends seen in dogs, the popularity is shifting to smaller breeds. Large-sized fish such as carp, usually kept in ponds in the garden, are falling out of favour, with fewer…

Dog food in Japan incorporating functionality claims is performing well in 2024. For example, high protein remains an important health claim within dog food for local consumers. It is a characteristic of the Japanese market that there is a wide array…

The rise in the average unit price of cat food in Japan was notably higher in 2023 compared to the first quarter of 2024, resulting in stronger volume decline, while value sales have benefited. Some of the demand in economy dry cat food has been…

Many key beverage companies in Japan are promoting label-free packaging for their core brands, especially for e-commerce sales, as a strategy to reduce plastic use and enhance sustainability. This approach involves eliminating plastic film and paper…

Even though fresh ground coffee has been recording declining sales in the last two years, folding cartons have been growing in popularity as a pack type in this category, registering increasing packaging unit volumes and gaining share. Folding…

Sun care saw dynamic current value growth in Japan in 2023. At the top level, it was the category with the best growth rate in beauty and personal care. There were several factors which supported growth. One was the increased opportunities for going…

In 2023, skin care continued to see current value growth in Japan due to the ongoing increase in awareness of self-care. In addition, from April 2023, all travellers entering Japan on direct flights from China were no longer required to present a…

Premium beauty and personal care continued to grow in current value terms in Japan in 2023, partly due to increased opportunities for going out, and a return to department stores. Particularly strong growth was seen by premium lip products, premium…

Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023.…