Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back…
Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic…
In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their…
Air care had been seeing steady growth in value sales in the pre-pandemic years, and in 2020, when the pandemic hit Japan, there was further significant growth. As interest in indoor air quality improved along with much more time spent at home and…
Vending machines have a significant presence in Japan, and have been part of the local culture for decades. Vending is a contactless, unmanned, compact, and convenient way of shopping. Although sales declined during the pandemic, a rebound was seen…
In 2023, price rises were seen across various industries in Japan, impacting the cost of living. During COVID-19, consumers’ eating habits shifted more towards cooking and eating at home. Despite the country gradually returning to the pre-COVID-19…
Traditionally, Japanese consumers have enjoyed shopping in areas called Shotengai, where many small shops, including small local grocers, are lined up along the streets. Customers visit different specialist shops to buy their vegetables, fish, and…
Retail maintained solid current value growth in Japan in 2023, with increases across both offline and e-commerce. In 2023, offline retail regained stronger momentum due to the return of mobility post-COVID-19. On 8 May 2023, the Japanese government…
After e-commerce showed double-digit current value growth during COVID-19 in 2020, growth slowed significantly in 2021, and remained at this lower level in 2022 and 2023, as with the reopening of physical stores post-pandemic, fewer people made the…
Hypermarkets usually sell a wider range of products compared with other types of grocery retailers, such as supermarkets and convenience stores, but may not be as centrally positioned or as favoured for regular visits. Nevertheless, hypermarkets…