Japan

Wound care tends to show high demand during the summer when more skin is exposed and opportunities for outdoor leisure and sports activities increase, with this increasing the risk of picking up injuries. Sales of wound care therefore benefited in…

Retail value sales of luxury goods in Japan grew by 4% in 2023 in current terms, to amount to JPY5.3 trillion. There was a clear focus on recovery post-lockdown, with luxury shoppers keen to indulge in activities that may have been off-limits during…

Total plant-based dairy packaging volumes declined in Japan in 2023. Brick liquid cartons also saw a decline in packaging volumes in 2023, but remained the leading pack type for plant-based milk in this year, which is the largest category in…

Beauty and personal care continued to show a current value rebound after the pandemic decline in Japan in 2023. In 2023, Japan finally relaxed various restrictions related to COVID-19. First, the status of COVID-19 as an infectious disease, which was…

Total volume sales of fresh food in Japan continue to record marginal growth in 2023, mainly driven by foodservice as the channel recovers from the significant drop during the pandemic. Foodservice volume sales suffered as COVID-19 first hit Japan,…

Total volume sales of eggs in Japan have been declining in 2023, heavily impacted by serious egg shortages caused by an avian influenza outbreak in the first half of the year. Since the start of the avian influenza season in October 2022, more than…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

Dermatologicals has seen a return to growth in current value terms in 2023, which is mainly due to the waning impact of COVID-19 on consumer lifestyles and behaviours. Antipruritics is one of the largest categories within dermatologicals and has also…

Lagging slightly behind many other countries globally, Japan finally eased its various regulations around COVID-19 in 2023. This has been very significant for the travel industry, not only in terms of deregulation, but also in terms of changes in…

Headphones in Japan saw fairly flat sales in 2022, and this is set to continue in 2023. Both in volume and current value terms, these two years are set to see growth or declines of less than 1%. Looking at category performances in volume terms,…