Japan

Gardening in Japan saw current value growth in 2023. In recent years, Japan has witnessed a significant shift in lifestyle dynamics, with an increasing emphasis on relaxation and home-centred activities amidst evolving work environments. This…

Fragrances registered double-digit current value growth in Japan in 2023. Strong growth was also seen for colour cosmetics, but this was underpinned by the rebound from the pandemic, and it still had a lower level of sales compared with pre-pandemic…

Most categories within surface care saw declines in both retail volume and current value terms in 2023. The explanation for the drop in volume terms is simple – people began to spend more time outside the home. In May 2023, the Japanese government…

In 2023, even though the costs of raw materials such as palm oil and soybean oil stabilised, the prices of butter and spreads in Japan increased due to the rising costs of packaging, labour, and transportation. This led to price revisions throughout…

Home products specialists saw growth in current value terms in 2023. Increases were seen across all channels, but as in the previous year, growth was driven mainly by homewares and home furnishing stores. The leading player in this channel, Nitori,…