Japan

2020 was a year of decline for overall apparel and footwear, but for hosiery it was a disaster. One-third of the category’s volume and value sales vanished in just this year. 2021 and 2022 also saw declines, although at a much slower rate. Even in…

The volume growth of snacks in Japan has been hampered by the fact that the population is facing a declining trend. Moreover, companies have been having difficulty controlling product costs and maintaining their profits, as raw materials, energy, and…

Sales of multivitamins and single vitamins in Japan have continued to grow in current value terms in 2023, reflecting the ongoing consumer interest in healthy living. Multivitamins are seen as an easy and convenient way for consumers to address their…

The potential market for sleep aids is expanding in Japan off the back of an increasing number of consumers facing poor sleep quality and fewer hours of sleep. This drop in quality sleep is due in part to a rise in telecommuting and prolonged use of…

Sales of OTC products in Japan continue on the path to recovery in 2023 as the country sees an end to the pandemic. With the World Health Organisation (WHO) declaring the pandemic to be over in early 2023 there have been increased opportunities to go…

Sales of analgesics in Japan have seen solid growth in current value terms in 2023 backed by increased opportunities for consumers to go out, the recovery in the number of inbound tourists, and a move away from the practice of wearing face masks on a…

Despite macroeconomic adversity on a global scale, demand from tourists was on the rise in 2023, with a growing number of visitors taking their holidays in Japan. This was an improvement on previous years, when the pandemic prevented people from…

Volume sales of digital cameras are set to see another year of decline in 2023. Over the last decade, volume sales have been on an unstoppable decreasing trend. One factor which is positive, however, is that the negative volume growth rate expected…

In 2024, yoghurt and sour milk products in Japan is expected to witness a modest increase in retail current value terms, following significant price adjustments in 2023 due to rising production costs, including raw milk prices and logistics, which…

In 2023, Japan relaxed its COVID-19 rules, which boosted the travel industry. These changes altered how people, both local and foreign visitors, viewed and approached travel, which aided recovery. In terms of local travel, COVID-19 became less of a…